Visual identity for 
Finnish Designers
I was commissioned by Ornamo to design a visual identity for their platform Finnish Designers, which is a portfolio and recruitment website for designers. The brief was to create a distinct, separate look from the Ornamo main brand. As a link to the main brand, the logotype uses the same Ornamo Sans as the Ornamo logo, but in lowercase. While Ornamo utilizes spherical shapes in its visual identity, Finnish Designers uses sharp, geometric shapes. The negative space created by the overlapping F and D symbolizes the aim of connecting designers with potential clients and recruiters. The symbol can also be seen as an abstraction of the Finnish flag.
For the Finnish Designers website, I created the UI design in collaboration with Emmi Putkonen from Ornamo and Karhu Helsinki.
PROJECT YEAR: 2023

Keywords: Brand design, 
UI design